Summary: Gardenio strives to empower people to grow their own food. Plants, soil, and pots are delivered to customer's front door. Gardenio currently provides care guides for plants and is trying to push their own community for gardeners to trade tips and novices to gain experience. The design aims to provide an adequate solution to help novice gardeners, while creating an experience for shopping and taking care of plants.
The 3 biggest takeaways from the client kickoff with Gardenio's CEO:
Want to attract people (younger generation) to become life-long gardeners by making it easy for them to get into gardening
Build a community for expert gardeners to support novice gardeners
Provide great experience to gardening
The Challenge:
How might we design a community that can attract expert gardeners?
Competitive Analysis
I started off with competitive analysis to understand how other competitors resolve their customer's problem.
Story Map
Along with competitive analysis, I created a story map to identify Gardenio's opportunities, which are:
Engaging - Hands-on plant care
Interesting - Unique harvest experience
Satisfying - Users can eat what they've grown
Business Model Canvas
I then had a question...is the focus on building a community or is it on supporting novice gardeners?
I came to a conclusion that Gardenio wants to support novice gardeners but don't have the funds to hired experts. A community can solve this problem since everyone can help each other out. Thus, I proceeded to create a Business Model Canvas to clarify how the community would work. How to attract "expert" gardeners is the problem I want to tackle.
Prototype
Translating insights into tangible ideas.
Shopping
Plant Care
Community
Key Features
Ease of getting into gardening
By recommending plants for beginners based on their gardening level and geographical location.
Simple plant care and get to know your plant better
By giving gardener nofications of the weather conditions and watering cycles. In addition, displays information about plant care, harvesting, and possible recipes.
Attracting experts and solving user's problems
Gardenio can attract "experts" by collaborating with nurseries. Giving them "verified" status and a chance to promote themselves through their username, which will include the company name. Regular people can gain the status by leveling up through answering other people's questions.
Further Recommendations
In addition to the prototype, Gardenio can consider...
Opening a physical store, as it would be easier to bring the community together
The store in turn can hold events such as workshops, talks, etc.
Collaborate with local schools. Schools can teach children about gardening, Gardenio can gain orders and reputation
Thoughts
What I can do better
In this project, I prioritized trying to solve the client's problem. If there were more time, I would conduct more research on the customer's side, which would include gardeners, nurseries, etc.
What I've learned
This is my first time incorporating animations into my design. It can make the prototype seem more interactive and engaging.