Collaboration with Gardenio
Gardenio strives to empower people to grow their own food. Plants, soil, and pots are delivered to customer's front door. Gardenio currently provides care guides for plants and is trying to push their own community for gardeners to trade tips and novices to gain experience. The design aims to provide an adequate solution to help novice gardeners, while creating an experience for shopping and taking care of plants.
My Role: Research and design
Duration: Sep 2019 - Dec 2019
The 3 biggest takeaways from the client kickoff with Gardenio's CEO:
How might we design a community that can attract expert gardeners?
I started off with competitive analysis to understand how other competitors resolve their customer's problem.
Along with competitive analysis, I created a story map to identify Gardenio's opportunities, which are:
I then had a question...is the focus on building a community or is it on supporting novice gardeners?
I came to a conclusion that Gardenio wants to support novice gardeners but don't have the funds to hired experts. A community can solve this problem since everyone can help each other out. Thus, I proceeded to create a Business Model Canvas to clarify how the community would work. How to attract "expert" gardeners is the problem I want to tackle.
Translating insights into tangible ideas.
Ease of getting into gardening
By recommending plants for beginners based on their gardening level and geographical location.
Simple plant care and get to know your plant better
By giving gardener nofications of the weather conditions and watering cycles. In addition, displays information about plant care, harvesting, and possible recipes.
Attracting experts and solving user's problems
Gardenio can attract "experts" by collaborating with nurseries. Giving them "verified" status and a chance to promote themselves through their username, which will include the company name. Regular people can gain the status by leveling up through answering other people's questions.
In addition to the prototype, Gardenio can consider...
What I can do better
In this project, I prioritized trying to solve the client's problem. If there were more time, I would conduct more research on the customer's side, which would include gardeners, nurseries, etc.
What I've learned
This is my first time incorporating animations into my design. It can make the prototype seem more interactive and engaging.